Born in Italy in 1946, a country recovering from the scars of war, Vespa quickly transcended being just a means of transportation to become a symbol of style, technology, and freedom. The first Vespa model, designed by industrial design genius Corradino d’Ascanio, caught attention with its aerodynamic lines, compact build, and ease of use. The distinctive buzz of its 98cc engine inspired Piaggio’s founder Enrico Piaggio to say it sounded like a “wasp” — and thus the name Vespa, which means “wasp” in Italian, was born.
In the post-World War II era, amid economic and social transformations, Vespa offered a completely new experience in accessibility, practicality, and aesthetics. This elegant scooter, which easily navigated the narrow, cobbled streets of post-war Italy, became one of the most stylish representatives of modernizing urban life. Vespa soon proved it was more than just a transportation solution — it was a tool of personal freedom, creativity, and self-expression.
Over the years, adapting to changing fashions and technologies while maintaining its spirit, Vespa became an icon in many fields — from cinema and art to music and street culture. From the legendary scenes starring Audrey Hepburn and Gregory Peck in Roman Holiday to today’s influencers posing on city streets, Vespa has carried the torch of originality and vibrant lifestyle across generations.
With its slogan “Vespizzatevi!” — meaning “Get yourself Vespa’d” — the brand invites users not just to own a scooter, but to embrace a lifestyle built on sustainability, style, and freedom. Riding a Vespa means racing the wind, cruising the streets freely, and savoring life’s pleasures. This philosophy has become a universal language among Vespa enthusiasts worldwide.
At Güngör Company, with over 30 years of industry experience, we shape the future of two-wheeled mobility by bringing Vespa’s iconic design, elegance, and stylish spirit to our customers through our comprehensive product portfolio and authorized service quality.